What’s in a logo? Well, a lot actually. Even the simplest of logos is behind-the-scenes quite complex. That lightning bolt on our homepage didn’t just appear out of thin air, y’all! A lot of research, brainstorming and [spiked] coffee went into creating that bad boy.
Logo design is one of those things that seems way easier than it actually is, and we totally get why. Many of the logos from the most successful brands are stupidly simple. Take Apple for example. Their logo is literally an apple. Not rocket science, but totally genius, right? I mean – no one who is aware of 21st century technology can look at an image of an apple with a bite mark and NOT think of a Mac/iPhone, etc. They totally got us!
While designing a logo can be daunting, when done right, the result is not only satisfying to the eye, but it’s satisfying to your brand. Like always, satisfying our readers is our top priority in life – so below, you’ll find Braizen’s top 3 logo design tips.
Top 3 Logo Design Tips
First, keep it simple. Thinking of clean lines gets us all hot and bothered so we’ll try to get to the point before our minds go totally in the gutter. If your logo is overcrowded with shapes, lines, swirly, twirly gumdrops and whatever other nonsense you deem necessary, you’re doing it wrong. Keep the lines clean, minimalistic and sharp. Too many lines and shapes make people dizzy and confused. You want your logo to be memorable for the right reasons – not for triggering someone’s migraine.
Next, choose your logo colors wisely. Refrain from overuse and be smart when consulting the ol’ Roy G. Biv. Your logo color will be the first thing potential customer notices, so use it intelligently. We like to keep logos to 2-3 colors, max. Save other complimentary colors for weaving into your brand in other ways. They don’t all have to be front and center.
If you’re really serious about taking our advice to heart, check out our series on The Study of Color. And, you can never, ever, EVA go wrong when you listen to the advice of colour psychology guru, Fiona Humberstone.
Lastly, consider using custom letterforms or at least customized ones. Honestly, what screams “I OWN THIS MOTHER-FREAKIN’ BRAND” more than having your very own typeface? When you go big like this, if consumers were to ever see that typeface again (or something remotely close to it) chances are they would be reminded of where they saw it originally – YOUR logo. And just like that, you’ll be one step closer to world domination.
Ok, we know we are giving you some solid advice, and we do hope you’ll follow it – but we are going to give you one bonus tip to sleep on:
Don’t overthink this stuff.
Designing your logo (or working with a creative services firm like ours to design it) isn’t a process that happens overnight. It takes time and finesse. Overthinking and rushing it will keep you at square one indefinitely. However, when logo design is done correctly, the results are nothing short of sweet and satisfying.
Do you have any other tips for successful logo design? We wanna hear ‘em! Leave your advice in the comments below!