What’s responsive web design, anyway?

2 years ago  •  By  •  0 Comments

Responsive web design is a fancy term for websites that are mobile-friendly. On a responsive website, the content will shift according to your screen size. This means it’ll look good on your phone, tablet, laptop, desktop, and even your giant television screen.

How responsive web design works

Years ago, people used to have a desktop website and a mobile website (eg. braizen.com and m.braizen.com). That doesn’t cut it now. There are roughly a bajillion different screen sizes out there. In 2016, the best approach to web design is a fully responsive design. This means you have one website, and it adapts according to screen size.

That’s right, at Braizen, we’ll design and develop a website that works on every damn screen size.

Braizen responsive design

Check out how braizen.com shifts when the screen size changes. This is responsive web design! It’s on-brand, and ready for any screen size.

Why your website needs to be responsive

#1 Google loves mobile-friendly websites

On mobile devices, Google displays a “mobile-friendly” tag next to websites in its search results. If your website is not mobile-friendly, it won’t show up in mobile searches. This is especially important if you’re a local business, like a restaurant or bakery. People are looking you up! Let them find you, no matter what device their using.

#2 People visit your website on multiple devices

iPad displaying Pillar & Pen website

We designed a simple, elegant, mostly one-page website for pillarandpen.com Go check out their gorgeous design-build company in New York!

A lot of people have more than one device. Whether they look up your business on their laptop, tablet, or phone, it’s important that they can find what they’re looking for. They might look up your website on their phone, like what they see, and review it later on their computer.

We can’t predict what device someone will use to access your website. A good responsive website is flexible. This means your website’s visitors will have a good experience … on every device.

#3 More Americans have cell phones than computers

Tux & Tales' responsive website on an iPhone

We recently launched a responsive website for UK wedding photographer tuxandtalesphoto.co.uk.

According to the Pew Research Center’s 2015 statistics, 90% of Americans own a cell phone and 73% of Americans own a laptop or desktop computer. Some people can’t afford a computer.

Smartphones are powerful devices and much more affordable than a computer. When your website is mobile-friendly, everyone can access it.

#4 Responsive websites are share-friendly

Have you ever clicked on a link on Facebook, only to find that the website isn’t mobile-friendly? It’s frustrating. In the last two years, 20% of all mobile browsing comes from in-app browsers. Half of those views come from within Facebook.

Curious what browsers people use to access your website? If you have Google Analytics, you can find out by going to Audience > Technology > Browsers & OS.

#5 There are too many device sizes to count

Tami & Ryan's responsive website on iPhone, iPad, iMac and Macbook

We love this responsive website we designed for tamiandryan.com. Beautiful on every screen size!

When responsive web design first came out in 2011, there were only a handful of device sizes. Designers could focus on those screen sizes and design just for them. In 2016, there are 287 mobile device sizes. We can’t design different web sites for all of those devices! By using responsive web design, Braizen’s designs adjust according to your screen sizes.

We can’t predict what new device will come out tomorrow. But we can build you a beautifully flexible website that will look good on every device.

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