Meet Laura and Dana Putnam, a DIY maven and a former corporate all-star, a couple in love with all things “home.” Laura started Finding Home as a blog space dedicated to sharing ideas on home inspirations, DIY projects, and other information to help her readers create comfortable living spaces. Dana is a third generation sugar maker and wanted to leave his desk job to carry on the family tradition of creating delicious maple products. Together, the Putnam’s have built a business on the foundation of family and home.
Taking inspiration from Laura’s grandfather and his love of cardinals, and the story of Noah’s dove, we worked to create a visual representation of the spirit behind Finding Home
– the spirit of family, warmth, and defining a space where those things come to life. We also got to design a collection of labels for a variety of maple syrup containers. Additionally, we designed some beautiful print pieces and some really rad patterns that translate across the branding in a number of different ways. Overall, a pretty sweet brand!
Braizen has guided us through this whole process and provided us with branding that we are so proud of. They stayed true to who we really are while still pushing us out of our comfort zone when needed. Every time I open our site, each time I ship a bottle of syrup – I am filled with 100% pure happiness!
Product & Lifestyle Photographs by Laura Putnam, Michael Bloom & Erin Witkowski • Stationery Photographs by Alicja Colon