Creatives for creatives – that’s at the heart of what we do. So, when furniture designer Samantha Pattillo and her business partner, Eric May, wanted to work with us on branding their outdoor furniture company, AE Outdoor
, we jumped at the opportunity. What we discovered was a team of talented, hard-working design junkies (sound familiar?) with a level of dorkiness to rival our own. Working with other designers can be challenging, but it can also be incredibly enlightening and we are so happy to count Eric, Samantha, and the AE Outdoor team as friends and collaborators.
The real fun of working with this team was developing a brand that combined design, form, and function much in the same way the AE team’s furniture designs do. We had to create a visual representation that not only matched the company’s mission, but also complimented its products. Like a well-designed chair, we built the brand piece by piece, considering how each came together to form the whole. Colors, patterns, textures, typography, and photography came together to form a beautifully cohesive look and feel for these incredibly talented artists and their amazing line of products.
It takes a talented team to step back and create a simple, understated brand that allows the ‘product’ to shine…and that is just what they did. Now our gorgeous furniture is the main focus when you visit AE Outdoor, and our logo and branding is the perfect wrapping paper on our very impressive packages.
Stationery photographs by Alicja Colon.