One of the perks of branding small businesses is that “small business” is often synonymous with “family business.” We see so many wonderful family-driven endeavors in our work. As Braizen is also a family-driven business, we really identify with how
stressful wonderful this dynamic can be. There may be no better example of just how wonderful as the Putnum family and their company Finding Home.
Meet Laura, Finding Home founder, DIY maven, and all around lover of everything “home.” She began this venture as a blog space dedicated to sharing ideas on home inspirations, DIY projects, and other information to help her readers create comfortable living spaces. This past year she was joined by her hubby, Dana – former corporate all-star – to expand the Finding Home brand into a whole new (and sticky) adventure … Maple Syrup.
Dana represents the third generation of sugar makers in his family. When he made the decision to break out of the corporate grind it was for the specific reason of carrying on the family tradition with his own line of maple syrup – one he hopes to pass on to his and Laura’s daughters. So it is that Finding Home has transformed from Laura’s blog into a full-on family affair,
We have really enjoyed this process with the Putnum’s. Taking inspiration from Laura’s grandfather and his love of cardinals, and the story of Noah’s dove, we worked to create a visual representation of the spirit behind Finding Home – the spirit of family, warmth, and defining a space where those things come to life. Then, a first for us, we designed a collection of labels for the maple syrup (seriously, never thought we’d ever get to do something so cool). Additionally, we designed numerous other print pieces and designed a brand new website to help Finding Home really take off. Check out this amazing family and read what they have to say about their experience with Braizen.
Photography by Erin Witkowski.
When we first started the process of figuring out how to merge our existing business with our new business, we knew our first step was to get help. We knew we were too close to be able to make the decisions that needed to be made without help. After one vendor fell through, my favorite two branding ideas on Pinterest lead me to the same place – Braizen.
Our first step was to fill out their thorough questionnaire and it was just what we needed to get us moving forward. Our first “working” call lead to the amazing idea of our logo. I shared our story, Ashley voiced the idea and Walter executed it to perfection.
Braizen has guided us through this whole process and provided us with branding that we are so proud of and that we are hoping will be timeless. They stayed true to who we really are while still pushing us out of our comfort zone when needed. They provided us with the big picture ideas and executed the small details we needed. We always felt important and they were always reachable.
When we look back on our company’s story, I believe our decision to partner with Braizen will be one of the key components that lead to our success. Every time I open our site, each time I ship a bottle of syrup – I am filled with 100% pure happiness!
Thank you Braizen Team!!!