Book Recommendations from Your Braizen Team

2 years ago  •  By  •  0 Comments

You can often find designers in one of two positions. With their heads down and pens to a notepad or with their backs slumped over a keyboard and eyes glued to a photoshop screen. But every once in awhile we designers come up for air, eat a decent meal and indulge in a good book. Hence this post about our top book recommendations.

There are so many branding, marketing and design books out there, it seems near impossible at times to find ones that align with our core Braizen philosophies. But, over the years we have read (and re-read) some books that have really nailed it. Instead of keeping them to ourselves, we want to share three of our top favs book recommendations with you today. We know…..there are real perks to being a loyal Braizen follower. You’re welcome.

So sit back, relax, and pull up your Amazon account because your cart needs fillin’!  

Damn Good Advice (For People With Talent!) by George Lois

I mean. A book with this title? It better be good. And, my friends, this one is excellent. Damn Good Advice gives us a glimpse into what it is like inside the mind of Lois, a man revered as one of the greatest creative thinkers of all time. It’s practical suggestions will have you feeling like you can really start to own life (both professionally and personally).

How to Style Your Brand: Everything You Need to Know to Create a Distinctive Brand Identity by Fiona Humberstone

Have you stumbled through trying to pull off a scattered brand identity and feel like it totally flopped? Or are you just starting out and trying to really nail your brand identity the first time around? Well, this book is for both of you! Fiona Humberstone takes us on a step-by-step journey (no matter your budget) that will leave you with the knowledge to attract, engage and compel people to do business with you. Fiona is the epitome of Braizen. And to that we say, Go. On. Girl.

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design by Marty Neumeier

Marty says so himself. A brand identity doesn’t have to be either creative or strategic. It can be (and should be) both. And if he says it, we’ve gots to believe it. The highlight of this book for the Braizen team is that it helps you define who you are, what you do and why it matters. And- good old Marty gets bonus points for making this a quick, easy read. He’s compressed a bunch of great ideas and thought provoking questions into 220 pages. So the next time you are stumped on that design project and need a little inspiration or you’re waiting on your web-developer to finish coding, pick this book up and make good use of your time. You won’t be disappointed.

There are plenty more books in our repertoire that we want to share with you, but alas, we will save that for another day. After all, we don’t want to overwhelm you with too much awesomeness in one sitting. Your brain thanks us.

Happy Reading!

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